For the consumers
For your business
Since many consumers are motivated to spend on products and services with discounts, coupons will drive them to your store. By offering great deals through coupons, it ensures the consumers can save money. As you continue to draw in more people to buy, word-of-mouth recommendations will help develop a brand image by boosting brand awareness. In the process, it can help your business make money too.
Fun Fact: When a coupon drives traffic to your store, these customers may then opt to buy other nondiscount products and services.