1. Your Business Name and Description
Now you have to pay attention to the About Section on Facebook. It is where you can tell people what your business does, so you need to make sure that it is only filled with relevant and credible information. If you want to boost your credibility, any accomplishments and achievements of your business can be listed in this section too.
2. A Profile Picture and Cover Photo
For the cover photo, you can choose an image of your shop, products, or from a current marketing campaign. Just like your profile picture, it needs to be high-quality and perfectly optimized for display.
According to Facebook, your Page’s profile picture “displays at 170×170 pixels on your Page on computers, 128×128 pixels on smartphones, and 36×36 pixels on most feature phones.”
Your Page’s cover photo “displays at 820 pixels wide by 312 pixels tall on your Page on computers, and 640 pixels wide by 360 pixels tall on smartphones; must be at least 400 pixels wide and 150 pixels tall; and loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes.”
At the top of your Page, you can add a call-to-action (CTA) button. A CTA button directs people to shop, book a reservation, and more. In other words, it tells your visitors to do something, such as visit your website or phone your shop, which just takes a few clicks.
These are three main steps you need to follow to ensure your Facebook Business Page looks professional. Before you think of posting an ad, you must make sure to create a Page for your business first. If you need help with setting up one that stands out, LP7 Marketing is ready to connect you to more people online. Feel free to visit https://lp7marketing.com/ for more information.