Facebook noted that “live videos often lead to discussion among viewers” on the platform. Furthermore, it stated that “live videos on average get six times as many interactions as regular videos.” This is why you often see many content creators, including business owners themselves, do live videos on Facebook these days to share different stories and talk about random things.
There is also a video ad for any business. Take it from Facebook, which mentions that whether it is your first video ad or your next big campaign, you will find the right video solution on Facebook through In-stream, Feed, and Stories.
To put it simply, videos create meaningful interaction between you and your audience. And in case you still haven’t noticed, Facebook users love videos. Variety published an article last year that Facebook Watch, the social’s video streaming platform, is now attracting 1.25 billion users each month.