Content Marketing at ZERO cost

Most marketers would know that content matters the most. But knowing that information is not getting your company to its peak if you do not develop a marketing strategy, create a more realistic content and in turn promote that content to your readers and clients.

However, doing these things on a budget will be a bit of a challenge.

You are trying to stretch your budget for your business operations and sometimes we admit that there is not enough remaining budget for your content marketing. You don’t have the same budget as that of large corporations but hey, you can start from small.

You might not hire as many people as possible to implement your strategies but there are better ways to do it. Even if you have a very tight budget, you can still do your marketing and expect greater results. Your potential customers may even want to learn about your business product or service through articles he/she reads with great review. You just have to strategize on this given situation again.

Brainstorm on new content ideas. Here’s how you can find ideas for you blog

Before you can have an amazing content marketing, you need to brainstorm on strategies to make things work. First you analyze what you would want to present. After all, how can you come up with an effective content marketing if you have no idea what the content would be? Use Ahrefs for example, a paid tool to help you search keywords and find out what your readers would like to read. There are a lot of free tools that you can take advantage of, so you can create a realistic content plan. Internally, you can benchmark with your partner or employees on topics that might be interesting for your content. Here’s another hint, you need not go through the stress of creating all the wonderful ideas. You can even steal them from reliable sources.

1. Podcast

There are a lot of podcasts created every day and you can steal ideas there. Listen to podcasts in you niche. Simply browsing through the title and it can give you hints. Enter the niche that you are involved in and which topic you want to write about. After that you can simply choose a podcast for your audience. Most podcasts have descriptions, so you get a quick overview of what it’s all about. You don’t have to listen to everything.

2. AMAZON

Use AMAZON for your content marketing. How? Imagine this: There are books in every niche. And where are these books usually sold? In AMAZON! This is another opportunity waiting to be discovered by you. Type the keyword in the search bar and check out which books come up in your search. Arrange it in the order of most popular and now you have your wonderful topics for your niche. Quickly click some of the popular books and go through the table of contents. To find untapped content ideas you can go to the reviews section. This is one good thing about AMAZON, people would love to leave reviews. Sometimes they even comment on what is missing in the book, which you can again pick the idea from. Just by checking in AMAZON you will find out the type of people who reads this book and can advance on your content marketing tools.

3. Facebook Groups

Engaging in FACEBOOK group pages is another way to discover great ideas for your content marketing. There will always be the same facebook group for you niche. What is wonderful about facebook group is that most of the people there always has a question to ask. The questions are great opportunities for your content. Creating a content that answers to a certain question will encourage you to create a more meaningful and one of a kind content that can be a problem solver.

4. Creating a Meaningful Content

After putting together all your content ideas and identifying a strategy, you now start producing your content. Other people automatically hire a content person to do the task, which is also okay because some professional companies like Loyalty Power 7 for example can do it for you. There is nothing wrong with letting other people do the more tasky job. Loyalty Power 7 offers affordable marketing solutions at an affordable price. It’s exactly what you need. However, if you want to stick to the $0 cost, you utilize the resources that you have from within the company. If you let the internal resources do the content marketing, don’t let one people do the job alone. This will take much of his usual workload not to mention this will also delay the output. Two or more heads are better than one. Gather an editor, writer and others and share the responsibilities. You don’t need to post your content everyday too. This is where most rookies commit mistake thinking that they need to post content daily to meet the goals. You can still post brilliant content at least once a week for your readers. There is a study at HubSpot however that posting 16 times a month receives 3.5X more traffic leading you ahead of your competitor who post lesser contents a month. That is still the best practice online, so you will not go wrong with 16 postings in a month.