How to Create an Effective Strategy to Win Instagram’s Marketing Challenge

Do you have thousands of Instagram followers but can only reach a hundred of them? You’re probably missing out on the marketing trends and lacking the winning strategy.

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Do you have thousands of Instagram followers but can only reach a hundred of them? You’re probably missing out on the marketing trends and lacking the winning strategy.

Let’s gather some tips on what’s trending this season from Instagram itself.

According to Instagram, “brands are building hype with drops, or limited release product launches, to bring excitement and exclusivity to the shopping experience. What started with fashion is now a trending business tactic across industries.” Discover the Art of Hype and apply a bit to different objectives that work for your business.

Instagram also added, “Digital activism gave rise to info-social, a new style of content that focuses on sharing information and educating communities. Now, businesses of all sizes are finding their own voices in the movement.”

As the abbreviated term suggests, this is a style of text-based content that aims to educate and provide your audience with information about your brand. Learn more about how businesses are reaching out to their customers with info-social posts.

Did you realize that low-production videos can bring in high engagement too? DIY videos or Lo-fi–style videos display a more authentic and rawer feel, which many people really like. What’s even more amazing is that you do not need fancy cameras but the help of simple creative tools on your mobile. It is time you get familiar with why low-production videos equal high impact and engagement.
Although the decline in organic reach has been a huge challenge for many, there are still effective strategies that can prove organic reach isn’t dead. And you might not realize it, sometimes it is nice to blend in to stand out. More businesses are paying close attention to creating content that resonates with their customers.
Today it is clear that Instagram isn’t for personal use anymore. Seeing a billion active monthly users, applying the winning strategy will help you reach more than the regular number you are getting right now. Instagram marketing may be competitive, but it is not impossible.

Source of information: https://business.instagram.com/

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