But what is SEO?
SEO stands for Search Engine Optimization. It is the practice of improving your site’s visibility to increase the quantity and quality of traffic to your website through organic search results.
To understand the true meaning of SEO, let’s break it down according to https://bit.ly/2G4nzXu:
Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many Search Engine Results Pages (SERPs). Organic traffic is any traffic that you don’t have to pay for.
But how do Content Marketing and SEO come together?
True enough, a site isn’t really a site until you have content. In simpler terms, content marketing consists of all marketing activities that focus on creating and sharing information. As the entrepreneur, you aim to share valuable information to your audience by means of content that’s well-thought-out and creative enough to attract ignite interest and build a brand.
And according to https://bit.ly/35yQlIo, “There’s value to building a site that has an SEO-friendly structure, and to putting technical optimizations in place, but neither of these things will do enough to impact visibility in the long run if deep, meaningful, quality content isn’t also present.”
In essence, content marketing without SEO is like a body without a soul. SEO and content marketing work well together. The way to have successful content marketing is to integrate SEO, apply its technical endeavors in its implementation.
“Further, creating high-quality content—whether it be informative, educational, inspirational, or even just entertaining—attracts link backs. Quality inbound links are a key factor in SEO ranking and can also drive in volumes of new traffic to your site.”
The fundamental component of SEO is keywords; hence, it demands content, and content marketing is the answer. So before writing or creating content, it is important to do some effective keyword research to target customers.
Remember that to develop an effective content marketing strategy that drives results for your business, think about and apply SEO; they just fit. Use the keywords you are targeting to reach a bigger audience online, which will translate into bigger sales.
Need help with content marketing and SEO? Perfect because LP7 Marketing has the right team to help you. Check out their informative website https://lp7marketing.com/ to learn more about their customized services.