How to Reimagine the Way You Reach Your Audience

Even now, the way how the Facebook algorithm works still feels like an unsolved mystery. Many businesses have dabbled with different types of ads, and many times, they failed to achieve their desired result.

Whether you are guilty of this or not, you have probably heard horror stories of other businesses getting bogged down due to their organic reach taking a nose-dive. Creepy? Not necessarily, but it happens to a lot of brands.

If you want to outsmart the Facebook algorithm, you need a powerful strategy that will maximize engagement with your audience, regardless of the changes to Facebook’s methodology. So every time the popular platform rolls out changes, you don’t panic.

Join the Video Bandwagon

Videos allow you to reimagine the way you reach and interact with your audience on social media, particularly on Facebook. In fact, video content drives higher engagement from users.

Facebook noted that “live videos often lead to discussion among viewers” on the platform. Furthermore, it stated that “live videos on average get six times as many interactions as regular videos.” This is why you often see many content creators, including business owners themselves, do live videos on Facebook these days to share different stories and talk about random things.

There is also a video ad for any business. Take it from Facebook, which mentions that whether it is your first video ad or your next big campaign, you will find the right video solution on Facebook through In-stream, Feed, and Stories.

To put it simply, videos create meaningful interaction between you and your audience. And in case you still haven’t noticed, Facebook users love videos. Variety published an article last year that Facebook Watch, the social’s video streaming platform, is now attracting 1.25 billion users each month.

While the number speaks the truth, you also have to make sure that you provide something of value to your audience. If your aim is to advertise your business, you need to have a good content strategy and planning. Whether it’s a bite-sized video about your business or a how-to-tutorial vlog, create a video that gives what your audience wants to easily grab their attention.

Facebook’s global video audience continues to grow. Although the changes to the algorithm sometimes pose an enormous challenge in reaching the target audience, these do not necessarily mean trouble for your brand.

The beauty of Facebook remains superior over other social media platforms. As long as you learn how to craft something to suit your needs, you will always find a solution to your marketing dilemmas. And because of the creative freedom that Facebook provides its users, it only cements its supremacy as the number one platform for marketers and consumers.

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