Practical Marketing for non Marketers: Cost cutting without losing customers

In the first blog about Practical Marketing, I discussed how to properly market your product to increase sales. This is the second and continuation of the tips on Practical Marketing for Non Marketers.

Like I previously mentioned in the other blog, it is important that you learn how to cut cost so you can add more funds to the business coffer. Whether you agree or not, we have to slash budget costs to reach our dream revenue. But how? The wait is over because we will show you how.

Practical Marketing for non Marketers: Cost cutting without losing customers

#Reassess catalogs, brochures and other printed advertising media

If you often advertise in catalogs, brochures, leaflets etc., you reevaluate your marketing media. Identify those which you earn more and analyze how the media affects your sales. If catalogs are relatively creating low customer come-on, then maybe you can eliminate the catalog option and trace where most of your sales are generated then you stick there.

#Look for media bargains

TV ads are expensive and not all businesses can afford to pay TV ads every day. However, you can find bargains from the vast options in media marketing. If you are a coupon industry you can offer an exchange deal for coupons in exchange for the price of the advertisements. This goes both way because you spend on your coupon exchange yet you manage to get a customer for your product offers. Check www.loyaltypower7.com for more coupon offers and options to shop.

#Look for media bargains

#Monitor your search engine advertising daily

You can bid for narrowly defined key terms in Google so you can avoid the most popular one and this usually costs less on your budget.

Try Web Viral Marketing and Be active on Social Media

You can write a blog to inform your target market of your products; or write tips about any useful information that they can read while browsing through your site. Maybe you can give a prize to the most viewed videos in Youtube. You can also ask your friends to help you set up and maintain a Facebook, Instagram or Twitter account for your business.

Always value your loyal customers

If your customer is upset about anything, try your best to win back his trust. An old and frequent customer will cost you less than finding a new customer. You do not need to spend more to earn his trust because you already have it.