Graphic design uses visual compositions such as photography, infographics, marketing templates, and illustration to construct or convey messages that attract attention. In simpler terms, graphic designs solve problems and communicate ideas in a visual way.
Graphic design uses visual compositions such as photography, infographics, marketing templates, and illustration to construct or convey messages that attract attention. In simpler terms, graphic designs solve problems and communicate ideas in a visual way.
As per the American Institute of Graphic Arts (AIGA), graphic design is defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” Remember that the brand identity of a company reflects on how it communicates its personality to its customers. That said, the brand is a relationship between the company and your audience. So if you want to educate, promote, or inform people about your business, doing so through images, shapes, and color is called graphic design.
With the changes in trend in the marketing industry and the tight competition among businesses, how do you plan to keep up and leverage your campaigns? Will you be able to handle the variations and evolution in the world of graphic design?
According to 99designs, graphic design is all about transforming the plain into something special. Let’s take a look at how the designers of 2021 are influencing the trajectory of this decade.

1. Abstract psychedelia

Psychedelia has its roots in the music and art scene of the 60s. It is associated with hallucinogens and creative experimentation under the backdrop of social upheaval: in short, the opening of one’s mind. In contrast from then to now, it seems to fit the times: the chaotic imagery of psychedelia fostering freedom, the sense that designers are no longer bound by traditional constraints.

2. Symbol revival

In design, the little things matter. Colored bars on a waving banner can unify a nation, and a shape as simple as a red octagon can save lives at a busy intersection.
Historically, symbols like these have been about universality. Whether this comes in the form of conveying warnings or identifying a cause under shared iconography, the power of classic symbols lies in their ability to transcend language. Designers are leveraging this power in 2021 to create aspirational icons of resilience, growth, and empowerment.

3. Retro futurism

Retro futurism, the sci-fi dreams of a bygone era, is appealing for the spectacular ways in which the past got it wrong. By now, we were expected to have flying cars, ray guns, and robot maids. Instead, we have Roombas.

4. Seamless surrealism

‘Surrealism’ is one of those artistic terms people tend to associate with the inscrutable—imagery that is nonsensical by design. But what people often forget is that it contains the word ‘realism.’ The real is intertwined with the surreal, and in no year was that more deeply felt than in 2020, when the pandemics of bad fiction became our way of life.

5. Authentic representation

The Black Lives Matter movement represents an unprecedented watershed moment of global protest. We remain hopeful that it is only the beginning of a reexamination of systemic prejudice and that its impact will continue to ripple through every industry in 2021, including graphic design.

6. Irreverent characters

Good design can tell a story. Great design makes that story unforgettable. For 2021, many graphic designers are looking to ditch abstract visuals in favor of quirky characters. And the more personality these characters embody, the more memorable they become.

7. Comics and pop art

Like an arch nemesis, the design styles of the past never truly die. And this year, graphic designers are resurrecting the grainy colors, the heavy inking, and the action lines of vintage comics.

8. Fine art infusion

There has always been a separation between fine art and design, but 2021 is less concerned with traditional borders. As a result, we are predicting painterly techniques such as acrylic brushstrokes and abstract expressionism will make their way onto shelves and screens across the world.

9. Elements of nature

There’s no avoiding it: many people spent much of this year cooped up inside. That would go double for designers who might have experienced their work-from-home freelance lifestyle begin to resemble solitary confinement. It may be no surprise then that the outside world will be making its way inside 2021’s graphic designs.

10. Blur and grain

Gradients and color transitions have been a popular trend for a few years now. In 2021, many designers will be looking to veer off on a new tangent: into even more blurry and blended backgrounds. Add in a grain filter, and these designs manage to walk the line between feeling transitory and real-to-the-touch.

11. Socially conscious design

As the dawn of a new decade, it seems fitting that 2020 was the year the world understood how much it needed to change. From healthcare to environmentalism to Black Lives Matter to pandemic preparedness, 2020 laid bare the many challenges to come. The good news is that this conflict might just be a turning point, provided everyone does their part.
With these possible trends in graphic design, it seems like what was old will be once again new in 2021. Exciting right? Whether you are a graphic designer or an entrepreneur seeking design services for your business, it is necessary to understand the importance of the job.
And whether it’s an advertising design, publication graphic design, or packaging graphic design, time will always bring change. Are you ready for it?

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