Is blogging still a thing in 2020?
We’ve probably heard this type of question too often. And the answer? It’s still a big yes.
If you don’t know, blogging remains as effective a marketing as ever since the digital era began. While social media has seemingly taken over the way businesses market their products and services online, blogging remains relevant and useful especially when giving your audience the right information you want to convey.
Facebook
Twitter
LinkedIn
Is blogging still a thing in 2020?
We’ve probably heard this type of question too often. And the answer? It’s still a big yes.
If you don’t know, blogging remains as effective a marketing as ever since the digital era began. While social media has seemingly taken over the way businesses market their products and services online, blogging remains relevant and useful especially when giving your audience the right information you want to convey.
About a decade ago, many businesses from different industries were putting out blog posts, whether it was about traveling, their new products, or their company. Blogging was all the rage, and it was indeed a powerful tool to increase your visibility online.
Fast forward today, many businesses still continue to practice these things. Why? Because blogging was never dead; it still holds a great impact on your business.
While social media platforms such as Facebook and Instagram already come with features which you can use to increase the brand awareness of your business, fresh content in the form of blog posts keep your website fresh, inviting your audience to pay another visit.
The Power Blogging Holds
If you have a talent in writing blogs, you should know that blogging still offers plentiful of benefits. If you are into fashion, lifestyle, food, and business, among others, blogging can still help your business—if done properly.
According to https://bit.ly/3oYK3uK, the following are few reasons why people blog and how it can benefit their personal or professional life:
Express Yourself and Share Your Passions
Whether your passion is business, personal finance, cooking, politics, photography, or marketing, blogging gives you the opportunity to connect and network with likeminded individuals who share the same passions.
Make A Difference
Some people’s passions lean toward supporting a cause. Whether it’s a political, environmental, or social cause, a blog is a great way to build awareness and garner support.
Share Your Knowledge
If you’re someone who loves to teach, starting a blog can provide the opportunity to educate others interested in your field of expertise. The best part is that, as you build resources on your blog to teach others, you may realize there is a chance to monetize your blog by creating educational products or services online.
Refine Your Writing Skills
The more you write, the better you become at it. Most professional bloggers write on a regular basis and therefore analyze and proofread their writing constantly.
Learn How to Make Money Online
What you learn from your initial blog – the dos and don’ts, marketing strategies that are effective, how to make money blogging, etc. – will help you accelerate the growth of future ventures.
Build Your Professional Network
Blogging is a community-based endeavor, and networking is one reason people engage in it. Whether you are a solopreneur or blogging to market your business, building relationships will facilitate your blog’s growth.
Earn More Exposure
Businesses create blogs primarily to expand their online presence, connect with potential customers, promote their brand in a positive conversation, and even generate online revenue.
Become an Authority in Your Industry
Publishing blog posts that are accurate, timely, relevant, and informative will eventually get the attention of industry insiders and earn you recognition as an authoritative source and thought-leader.
Build an Online Portfolio
Blogging is a great way for aspiring authors and freelance writers to build up an online portfolio. By showcasing their writing skills on large platforms with expansive reach, freelancers can grow their exposure and sign new clients.
Market Your Business
Creating blog content that is valuable, helpful, and/or entertaining is an effective way to grow your website’s authority, online rankings, and traffic.
So the next time you get asked, “Why do I need a blog if I can just promote on Facebook or Instagram?” you already know the answer.
In the truest sense, blogging entices people to know more about your business and encourages them—new and repeat visitors—to spend more time exploring your website. If your website is outdated, you need to develop and reinvent, and the whole process includes blogging. You will need fresh ideas, creative concepts, and informative content that would make people secure your services or buy your products.
While social media is undeniably a great avenue to reach out to more people the world over, blogging remains just as powerful in expressing relevancy and in putting out a certain promotion. Now that you’ve read this, maybe it’s time you start blogging too?